Forums › Forums › PPC › Shopping Ads for Heavy Equipment? › Reply To: Shopping Ads for Heavy Equipment?
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ethanGarbe
GuestApril 9, 2026 at 4:59 pmIndeed, Google allows shopping ads for vehicles, even those like commercial trucks, but there could be inconsistency in its implementation, depending on the classification and adherence to the policies of the Merchant Center.
However, for equipment within the range of $100k-$300k, it is advisable to use Shopping campaigns more as a visibility and lead generator than a purchase converter. This is because the buyers are usually very careful, and thus, they conduct thorough research before making any decisions. If you decide to run a test campaign, it should be limited to the “in stock” inventory, and the title and specifications should be well optimized.