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Google Shopping ads for $300k trucks will leak revenue. Badly.
Few users are looking to “Add-to-cart” a forestry truck.
Shopping ads work best with high-intent, low-friction consumer goods, the kind you find in the supermarket/mall
With heavy equipment, you should focus on driving prospects to targeted landing pages where you can qualify them for budget, model, and so on.
Using the retail approach to heavy equipment is how you waste a $20K budget in a week
