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I recently redesigned a landing page for a roofing client in Scotland, with a nearly 40% increase in conversion rate.
Can’t share the page here but you can DM me for more on that.
Some thoughts for home services. Keep it simple and to the point. If visitors feel like you’re trying to be salesy they lose trust fast. You have the right idea about showing the owner talking about their work, ideally they are on site on a project.
In the hero section, simple headline with location, also show your rating on google/yelp (especially if its over 4.8) and see if you can include more trust factors like guarantees, years of exp etc.
We went with a simple form with 5 fields. 6 step seems like it would have too much friction so maybe A/B test a simple version
You also want to have a benefit section, address their concerns about your workers, professionalism, quality of work, even things like cleaning up after yourselves can move the needle. You could showcase a recent project with a strong customer testimonial to address these concerns.
The rest of the page can be pretty standard for home services, make sure it loads fast and is fully responsive on mobile. Showcase some more projects with before/afters and you should get a pretty good CR.
