Reply To: Can anyone share a landing page that impressed you. Roofing/home improvement

[petebowen]

I’ve got a couple of thoughts:

A 6-step form sounds long. It’s been my experience that a simple contact form: name, email, phone and a spot to write something in converts well.

You’ve got a lot of trust building sections:

* video
* badges
* reviews
* map
* showcase

That’s all good because you want to build trust, but you need to build 4 kinds of trust. Before a visitor will make contact they must believe:

* That you do the thing they’re looking for.
* That you’re able to do what they want.
* That working with you is likely to be pleasant.
* That you’ll respond to their enquiry.

If your trust building sections all focus on just one type of trust you get fewer conversions than if you build all four types of trust.

Here’s my approach to building landing pages. I’ve used this to generate just over 2 million leads from Google Ads in the last 19 years. [https://pete-bowen.com/the-8-part-landing-page-layout-that-turns-google-ads-clicks-into-leads](https://pete-bowen.com/the-8-part-landing-page-layout-that-turns-google-ads-clicks-into-leads) It might be useful.