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You had 13M views across 3 videos around a specific hair situation and now the account is algorithmically locked to that topic but you want to build a broader beauty and lifestyle brand. The tension is not really about whether to start a new account. It is about whether the audience the algorithm built for you is reachable for content you actually want to make. What content have you tried posting since the viral videos and what did the performance look like compared to the original three?
