Reply To: How much content do I actually need before launching a new site?

[WebsiteCatalyst]

I can give you solid advice, as I recently did for my father. So, practice what I preach…

You need {service} + {location} pages, and they need to be well-written, unique, helpful, and converting.

You also want to publish these pages at different times, at the pace a human can do it. As you say, your website is new, so Google will sandbox your website for the first few months. This is a breeze in WordPress.

So to start, build a small WordPress website (reason later), 5 to 10 solid pages. Focus on your services. For every single service you can do, make it a service page, and write about it.

Turn on Google Ads for a few months, even with a small budget, you do not need to win the auctions, just be in them, this will give you valuable data that you will use 3 months down the line.

After 3 months, turn off Google Ads (or keep it on if you can afford it), and build location pages that match your services. So if you have 8 services and 12 locations, you will build (8×12) + 8 + 12 + 2 = 118, using the data you acquired through Google Ads.

The reason WordPress excels is that you can call the WordPress API and build these pages en masse. I was recently able to build 600 very well-written pages, covering Los Angeles neighborhoods, in 6 hours, at an LLM API call cost of around $50.