Reply To: How are you guys handling SEO + content work + reporting for multiple clients?

[nic2x]

Been a freelancer, now running my own agency. The one thing that never changed is the reporting stack.

Looker Studio for all client reports. I pipe GA4 and Search Console data into a centralized BigQuery instance, which gives you one source of truth across all clients. For third-party metrics (like Ahrefs domain rating or anything you want to track over time), I integrate the API to load data into a Google Sheet, then connect that Sheet as a Looker Studio data source. Everything shows up on one dashboard per client.

For task management and work logs (which is what the OP is really asking about alongside metrics), ClickUp worked great when I was billing hourly. The built-in time tracking let me clock hours per task, then share that directly as part of invoicing. Clients could see exactly what they were paying for.

Now I run everything through Notion: knowledge base, SOPs, client workflows. Clients get invited as guests so they can see progress in real time. If they need to give feedback on deliverables, they comment in Google Docs. Keeps the back-and-forth out of Slack and email.