Reply To: How are you guys handling SEO + content work + reporting for multiple clients?

[lucas_klim]

Congrats on the new clients! Whenever I manage clients, the first thing I always ask for is GSC access. For SMB clients, I send a report directly from the Insights tab in Search Console. For most of them, that’s all that matters.

For bigger clients, I create a Looker Studio report with read-only access, connecting both GA and GSC to it.

Here is what I include:

• Google Analytics Tab: Traffic, most viewed pages, conversion rate, traffic acquisition sources, and countries.

• Google Search Console Tab: Clicks, impressions, CTR, brand vs. non-brand traffic, countries, search type (web, images, etc.), keywords, and URLs.

• AI Mentions: (If you have it) Tracking software for brand mentions in AI.

Throughout the contract, I also keep a Google Sheets doc with a roadmap outlining our monthly tasks.

The most important thing is making your client feel unique.

I hope it will help !