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While I get the point, **the article is now wrong in its essence.**
Last year it would have been true, but nowadays you can influence AI. It is not for everybody (not an easy task and you need quite some knowledge), but it is doable. With the proper resources it is quite fast, actually much faster than regular SEO, and as a side benefit, SEO gets better. The problem is that right now, getting the right group of people is quite expensive (this is not a one-man-only task, you need one or two hyper-specialized people, I mean PhD level, and a full team doing things at scale that knows the basics). For the amount of traffic you will get, I do not think it is for Joe or Bob; this is only for big corporations.
But just as I said one or two years ago *”it is not possible… yet”* and now it is possible, I also say *”it will be possible for more and more people”* in the near future. Perhaps someone launches some kind of specialized agent that can replace all the difficult work (not me, that is for sure), perhaps new students or CS people who are in other areas move to the greener AI pastures, or perhaps LLMs change their models (well, that is a given, all of them are launching new versions in the upcoming 3 months, but I mean perhaps a change of paradigm).
But yeah, it is absolutely possible today. And while I said it is only for corporations, once you have the setup it works for menial tasks. Just last week I “killed” some idiot’s business here on Reddit in a “negative AI” experiment, and once he saw what I could do, I undid it so he could see that as well. My point is it will also become really wild, because negative AI is also really easy (and much faster than negative SEO). As a matter of fact, I think the real force will be to counter negative AI, at least until LLMs learn how to stop it
EDIT: thank you for the downvotes. If you think this is not true I’m sure you won’t mind posting your site and see it by yourself, right? Then at least you will se if “AI can be influenced” or not. Let’s call it an experiment.
