-
30 days of daily posting is solid commitment, so props for that. But trending audio and hashtags alone won’t move the needle anymore. Here’s what I’d look at.
First, check your hooks. The first 1-2 seconds of your Reel determines whether someone keeps watching or scrolls past. If your retention drops off immediately, the algorithm won’t push it no matter how good the rest of the video is. Try opening with something unexpected or a bold statement that makes people pause.
Second, hashtags barely matter on Reels now. Instagram’s discovery is almost entirely based on the content itself and engagement signals. Instead of worrying about hashtags, focus on getting people to watch the whole thing, comment, or save it.
Third, and this is the big one for fitness, are you giving people something actionable? “Watch me work out” content is everywhere. What performs better is “here’s the one thing you’re doing wrong with your deadlift” or “try this 5 minute routine if you sit at a desk all day.” Specific, problem-solving content gets saved and shared way more than general workout clips.
Also look at your captions. A good caption that asks a question or shares a personal story can turn a viewer into a commenter, and comments are the strongest signal to the algorithm right now.
