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Honestly, the biggest mistake I see is people still chasing likes when the 2026 algorithm is almost entirely weighted toward saves and DM shares. If your content isn’t “save-worthy,” it won’t grow. I shifted my entire strategy to focus on high-value carousels and short, 7-15 second Reels. I use Runable for all of its images, carousels, and video clip and because it lets me produce about 15-20 high-quality assets a week without spending my life in a design tool. When you can produce that kind of volume quickly, you can actually test different hooks to see what sticks rather than just guessing.
