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I get what you mean. Feels like he’s reacting more to the loud SEO hacks crowd than the people actually testing things seriously.
The fundamentals are non negotiable, but that doesn’t mean everything outside them is fake. Most of the real progress comes from people trying stuff that isn’t fully proven yet, even if half of it fails.
I think the annoying part is the tone. Calling everything outside a narrow lane useless just shuts down discussion. There’s a big difference between experimenting and straight up scamming, and lumping those together doesn’t really help anyone.
