Forums › Forums › PPC › after 4 years of running B2B google ads I’ve completely changed how I think about paid’s role in the pipeline and it’s made my clients way happier › Reply To: after 4 years of running B2B google ads I’ve completely changed how I think about paid’s role in the pipeline and it’s made my clients way happier ryanmhale8 Guest April 5, 2026 at 3:02 am How are you measuring attribution across a conversion if windows could be more than 90 days
