Forums › Forums › PPC › after 4 years of running B2B google ads I’ve completely changed how I think about paid’s role in the pipeline and it’s made my clients way happier › Reply To: after 4 years of running B2B google ads I’ve completely changed how I think about paid’s role in the pipeline and it’s made my clients way happier

  • ppcwithyrv

    Guest
    April 5, 2026 at 12:14 am

    I think a lot of B2B PPC people set themselves up to fail by treating paid like a pure lead gen machine, when in reality it’s often doing a different job now. What changed things for me was realizing paid is better at building awareness, familiarity, and trust, while outbound and sales are the pieces that turn that warmed-up demand into real opportunities.