Forums › Forums › PPC › after 4 years of running B2B google ads I’ve completely changed how I think about paid’s role in the pipeline and it’s made my clients way happier › Reply To: after 4 years of running B2B google ads I’ve completely changed how I think about paid’s role in the pipeline and it’s made my clients way happier

  • Mokaroo

    Guest
    April 4, 2026 at 11:42 pm

    Agree with this for sure. Particularly with big ticket B2B products and services.

    Pretty common to see 5-10 touches on the website before conversion. Coming up with soft conversion signals for meaningfully engaged visits and using tools like lead forensics or a similar platform really changes the perception away from having to be a last click driver of form fills.