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Running Google Ads for a service business like a moving company is always a bit tricky when it comes to Maps. From real experience, Performance Max can show you on Maps using location assets, but your concern is valid because the system tends to chase the cheapest conversions, and “Get Directions” often ends up being one of them even if it brings zero real value for a business that goes to the customer. The best way to handle this is to keep your primary conversion actions focused only on calls and form fills, and either remove “Get Directions” as a conversion or set it as secondary so it does not guide optimization. Many advertisers have seen budget drift toward low quality actions when everything is included. If your goal is consistent lead generation, Search campaigns with strong “near me” intent keywords and location assets still give you more control and cleaner data. PMax can work, but only when conversion tracking is tightly structured and you are actively guiding the algorithm rather than letting it guess what success looks like.
