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I’d be careful using PMax as the thing that gets you onto Maps for a mover.
Your concern is valid: once location assets are in the mix, Google will happily find the cheapest engagement path, and for home services that can mean a lot of low-signal map interactions that look active but don’t help the business. If calls/forms are what matter, I’d keep those as the only primary goals and leave Get Directions as secondary/observation at most.
In practice I’d trust Search more here: tight service + location intent, aggressive near me coverage, call assets, location assets, and very clean conversion actions. Then test PMax only as a controlled side experiment, not as the core engine.
For local service accounts, protect the optimization target first and expand inventory second.
