Forums › Forums › PPC › Anyone else completely burnt out on creative testing right now? › Reply To: Anyone else completely burnt out on creative testing right now? Flat-Shop Guest April 4, 2026 at 6:23 am Stop tweaking background colors, Meta’s algorithm is way too smart for that now and recognizes it as the same ad. Focus purely on the first 3 seconds. You can run the same video with 4 different text/audio hooks, and the system treats it as net-new.
