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fr this is the biggest shift in the industry right now. It’s getting so easy to spam AI text that the only thing keeping people loyal is a brand that actually feels like it has a soul. I’ve been focusing way more on visual consistency across my socials and site because that’s what makes the “moat” actually work. I’m a marketer not a designer and honestly used to feel really insecure about this , but I’ve realized that as long as the visual execution looks professional and matches the strategy, people buy into it. For my current workflow, I’m sticking to a simple stack: Ahrefs for the data side, Runable for all the visual assets like images and video clips, and Mailchimp for the actual distribution. It’s the only way I can stay consistent without burning out or hiring a full agency.
