Forums › Forums › White Hat SEO › Brand is the only moat AI can’t touch. › Reply To: Brand is the only moat AI can’t touch. BoGrumpus Guest April 3, 2026 at 9:28 am I think it’s a mistake to consider your brand a moat that AI can’t touch. It is VERY good at building brand awareness and trust during the discovery phase of buyer journeys. That’s not a moat, that’s a bridge. G.
