Reply To: I made one page shorter and simpler and rankings improved

[OrganicClicks]

You reminded me of a post here that said the last step in the poster’s writing process is trimming the article by at least a quarter of its length. Helps a lot in conciseness… At some point an article that is too long for the sake of being long can backfire. If you can answer the search intent in 500 words, adding 1500 more just hurts user experience and increases bounce rate.