Forums Forums Social Media Do you guys think Social Media is morphing into Intent Media? Reply To: Do you guys think Social Media is morphing into Intent Media?

  • SpecialistFeed416

    Guest
    April 2, 2026 at 7:47 pm

    Yeah I’ve been noticing the exact same shift.

    It feels like most platforms have quietly moved from “social” → “interest + intent driven content”… and somewhere along the way people stopped really seeing the people they actually chose to follow.

    Discovery has definitely improved, but it’s come at the cost of connection.

    I think the ideal isn’t one or the other – it’s both working properly together.

    That’s actually what I’ve been building with EchoSphere – a social media platform where:

    • your follower feed actually shows you the people you chose to follow
    • but there’s still a separate discovery layer for new content

    So you don’t lose the “social” part, but you don’t lose growth either.

    Feels like that balance is what’s missing right now.

    Curious what others think, do people actually want the “social” side back, or are we too far into discovery now?