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Sounds like the algo just re-optimized around the new primary, not necessarily the better signal.
With only ~20 offline conversions, I wouldn’t trust it as a primary yet. That’s pretty thin for it to learn anything useful. I’d switch back to forms as primary since they’re actually closing, and keep offline as secondary until you have more volume.
Also seen this exact thing where calls look good on paper but are low intent or junk. Your ROAS drop kinda confirms that.
