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Of all the schemas – the product schema is the only one that is sometimes critically important to show up.
Schema is really just so the AI can be sure it understands what it’s seeing on the page. It can’t establish fact that isn’t on the page – it just confirms that $10.99 is actually the “offer price” and not the “shipping fee”. That sort of thing. So it can usually figure it out for most of the stuff… but products, it wants that. Both to make the product carousels and to get yourself listed in those: Show me the “3 best prices for…” type searches where you want to be linked to from in AI Overviews and the agents.
It won’t affect CTR in any real way either – because if you weren’t appearing for that and you are – it’s whole new places in search you’re showing up. The clicks on the deeper listings you have will go down because your top ones are getting them.
For me – all schema is good to have IF you set it up properly. Otherwise, better without. But for eCommerce – you sort of at least need to get the products up in the big leagues if you can. Ranking #1 in the 10 Blue Links is great, but if there are 100 links above that #1 position because of AI and product sliders and all that…. you really want to put the time in for product schema.
G.
