Reply To: Moving from old ads account and starting new

[Staff_Sharp]

I wouldn’t assume a “shadow penalty” in the mystical sense, but I also wouldn’t start fresh just to escape history if the same business/domain is involved. If the domain or business identity is the same, Google can usually still connect the dots, so a new account doesn’t automatically buy you a clean slate.

I’d handle it like this:
1. submit the review on the existing account with the rebuilt site
2. make sure the new site is obviously non-adult in copy, imagery, metadata, and any old indexed pages
3. check whether the same domain, billing profile, merchant setup, or business verification would also be reused on a new account
4. only build a new account if there’s a structural reason to separate it, not as a superstition play

If the old account gets cleared and can actually serve, I’d usually prefer keeping the account history over introducing a second account with the same business story. The bigger risk is unresolved policy linkage, not “bad karma.”