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one thing thats rarely talked about in these “seo isnt working” situations is the attribution problem when ur also running heavy paid
u said ur drowning in ad budgets. so heres the thing: if ur bidding on branded terms and broad match keywords in google ads, ur ads are eating the clicks that ur SEO would have gotten. seo looks flat in GSC impressions but actually ppl ARE finding u organically, theyre just clicking the ad that shows up right above the organic result
tried toggling off branded paid for a week or two and just look at what happens to organic clicks. most ppl are shocked. the cannibalisation is real and it makes seo look way worse than it is
also the “drowning in ad budgets” thing is sometimes a symptom of seo not being given enough time to mature. paid fills the gap but then the gap never closes bc the budget dependency becomes load bearing
its not always that seo isnt working. sometimes its that the measurement setup is lying to u about whether its working or not
