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I worked on a b2b lead gen with 150 URLs that had tanked after an update, and once we gutted the site to only the strongest pages and only what we had the resources to keep up to date (50 at the end), once the site was technically perfect, once backlinks started being acquired, then the holding on to what we were good at was easy and we could start looking at re-attempting some pages we had culled but with a new perspective.
Took about a year, but we knew the site was underperforming so there was no pressure to deliver instantly.
Although once PPC got in trouble, their budget was slashed and they could no longer bid on brand, so SEO sales jumped as if by magic.
Otherwise it’s always a slog and we’re always one update away from having to relearn what works and what doesn’t. That never gets easier.
