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As a strategic consultant working in Google, this is the common issue i got alot with Google ads user.
this isn’t a budget or setup issue — it’s a keyword matching and auction eligibility problem. Right now, Google isn’t entering your ads into auctions because the current keyword structure (mostly phrase/broad) isn’t aligning strongly enough with search intent, especially in a competitive niche like travel. This is why you’re getting zero impressions despite everything being “eligible.” The fix is to restructure around exact-match intent, align geo + query signals, and force initial auction entry so the algorithm can start learning.
