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I’ve ranked sites in this area. Not easy.
Understanding Topical Authority and Low KD keywords and specificity is vital
Basically:
A search like “best pdf editing platform” = a keyword, a phrase, a key phrase. But also = an index.
An index is a table or spreadsheet with all of the competing pages mapped out, in rank order. When you type in that phrase, google coughs up the table in 7-10 result increments.
They are stacked in order of Authority and Votes by CTR.
And google is constantly testing that CTR by rotating or swapping in content and seeing if the CTR changes.
By matchign a phrase, you increase your relevance. 100% match = 100% score
So if your competitor is trying to do that with a page like just “pdf” – their % relevance might just be 10%
So if your authority score is 50 and there’s is 110, then your score = 50 and theirs is 11…. so its a major foot up – right?
Next you need to understand authority. My advice: get links from friends and other sites.
A number of people in this group are all building websites and doing SEO. And some of them get togetehr and swap links. You need a link from a page with organic traffic.
The Page/site doesn’t have to be “relevant” or in the same niche.
You can get links from ANYone
Google doesnt look at sites and wonder what category to put them in -those are forever shifting and its just not a good way to classify the web.
If there’s 100 people here and they each know 50 sites = 5,000 domains – thats practically a private link farm
