Forums › Forums › Social Media › Things we’ve changed our mind on after running social media for brands for years. › Reply To: Things we’ve changed our mind on after running social media for brands for years.
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Programmer664
GuestMarch 30, 2026 at 6:01 amThe hashtag one took us a while to accept too. Spent so much time building these elaborate tag lists and the results barely moved. The follower count shift is the big one though. Had clients obsessed with hitting arbitrary follower milestones while their engagement was quietly telling a much better story.