-
ran meta for a supplement brand (heart health adjacent, collagen/joint space) before I went all-in on Amazon. what you’re describing is pretty classic early-stage meta behavior.
the $500 cpa on day 10 doesn’t actually mean the account is broken. meta needs conversion data before it can optimize spend and right now it has basically none. the issue is that stopping and restarting ad sets and duplicating them resets the learning phase every single time, so you’re perpetually in day 1. pick one setup and leave it alone for at least 10-14 days.
the <10 second session time is the actual problem here, not the ads. if people are clicking, landing, and leaving in under 10 seconds the creative is setting a wrong expectation about what they’ll find. the landing page and the ad need to be saying the same thing. what does the first 3 seconds of the page look like on mobile?
