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Sounds like you’re hitting some classic early-stage supplement ad challenges. Meta can be brutal for new brands, especially in a competitive space like heart health.
A few tactical tips that might help your conversion game. First, those floating CTAs can actually hurt conversion – consider a more direct path to purchase. Your high-education audience wants clear, credible info. Test moving your product section higher and making the value proposition super crisp in the first fold.
For audience targeting, you might want to layer in some behavioral targeting beyond just demographics. Think about adding lookalikes from similar supplement purchasers or health-conscious consumer segments. Facebook’s algorithm gets smarter when you give it more signals.
Pro tip on tracking: make sure your pixel events are firing correctly. Sometimes the purchase event gets wonky and you’re not seeing actual conversion data. Double-check your event setup in Events Manager.
Quick pro recommendation – I started using deep links for my supplement funnels and it cleaned up my mobile conversion leak. https://tryhoox.com helps route mobile traffic way more smoothly, which matters a ton in health/supplement spaces where people often browse on phones. Might be worth checking out for your setup.
Keep grinding – first 30 days in supplement ads are always a learning curve.
