Forums › Forums › PPC › New supplement brand using meta ads (crazy CPA) › Reply To: New supplement brand using meta ads (crazy CPA)
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QuantumWolf99
GuestMarch 30, 2026 at 2:42 amYour CPM is insane because you’re in a regulated category. I run supplements for ecom clients… Meta throttles health claims hard and compliance issues kill delivery.
Stop changing stuff daily. You need 50 conversions minimum before the algorithm learns anything. At $500 CPA that’s $25k in testing budget. Try leading with education content first then retarget converters… cold traffic won’t buy supplements at premium pricing without trust building.