Forums Forums PPC New supplement brand using meta ads (crazy CPA) Reply To: New supplement brand using meta ads (crazy CPA)

  • QuantumWolf99

    Guest
    March 30, 2026 at 2:42 am

    Your CPM is insane because you’re in a regulated category. I run supplements for ecom clients… Meta throttles health claims hard and compliance issues kill delivery.

    Stop changing stuff daily. You need 50 conversions minimum before the algorithm learns anything. At $500 CPA that’s $25k in testing budget. Try leading with education content first then retarget converters… cold traffic won’t buy supplements at premium pricing without trust building.