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the problem isn’t the product or the ads — it’s that you’ve been making changes every couple of days and the pixel has never had a chance to learn anything. every time you touch the ad set, duplicate it, or swap creatives, you reset the learning from zero. meta needs consistency to optimize.
the $500 CPA isn’t a signal that the ads don’t work — it’s a signal that your pixel has 2 conversions and doesn’t have enough data to find your buyer. at $100/day in the supplement space with $110 CPM, you’re paying a lot for data that never accumulates because you keep resetting it.
what i’d do right now: stop everything. one ad set, 3 ads, don’t touch anything for 7 days minimum. if after 7 days you don’t have at least 5-8 conversions, the problem is budget or niche — not the creatives.
but what concerns me most is the <10 seconds on the landing page. before spending more, that’s what needs to be figured out. what’s happening when mobile traffic lands on your page?
