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Yeah, it’s a real job, it’s just a messy one.
Coding is usually “solve bug, done.” Performance marketing is more like managing a system that keeps changing under you, so it never feels fully finished.
It does get better though. Not because the chaos disappears, but because you get better at spotting what’s normal noise vs an actual problem.
A lot of the “no off switch” feeling is also agency life tbh, not just marketing itself.
