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This job was not popular about 20-25 years ago. And when there was no measurement, it was just displaying ads. Before that, it was only offline ads. Then consumer purchase behavior changed and the digital capabilities to reach and influence those consumers changed. So yeah, in some way it can really feel like this is a madeup job role as the capabilities of various digital ad serving tools and analytics platforms evolved.
For a better WLB you really need to be in a place with more resources i.e. bigger agency with different teams, more people. Or move to a B2B company.
Mind connecting over DM, I’m also new to this field?
