Reply To: Is performance marketing even a real job?

[steliospal]

Maybe I will get downvoted to hell but here goes: our job is like a more complicated shopping window. We show and highlight to users of our clients ‘ products and services, but it’s not up to us whether the users find the value proposition of our clients worthy or not. We can tweak performance but up to a point. If the competition, the prices, the users ‘ perspective, the economy or whatever, changes, it’s not up to us . So I worry not that much on daily basis. I try to look at the bigger picture and discuss with clients the best possible solutions.