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Yeah sounds about right, got into marketing at an agency the same way failing at dropshipping. In terms of the issues, worked in an agency or something similar to it for around 4 years here’s whats helped;
-Pre-empting risks so letting client know that if xyz happens because of xyz reason I plan to do xyz to resolve it. I.e. in Q4 CPMs spike letting them know before hand and saying we’ll refresh creatives during this time to help mitigate that risk – clients appreciate
-Automate parts of your job i.e. getting daily KPI’s ROAS, DRR emailed to you or in a dashboard helps. Having flagged alerts helps as well.
-Results flipping at anytime is part of the game, you’ll get grace for a few days possibly weeks its much more concerning when performance drops for 1-2 months+.Big thing is really just setting expectations for everyone involved yourself, client, team etc. How are they measuring your performance like YoY, MoM do they set goals and expect you to achieve?
