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What you summed up is what performance marketing is
There is no perfect answer or right answer to everything, because everything around us is changing
You can always do better and push the numbers even more impressive but either you haven’t found that trick or method yet or the lemon is not worth the squeeze
What works today might not work tomorrow
The goal is to make sure you are delivering the performance close to what was set at the beginning of the quarter or year
If things go wrong, have an explanation
It is not for everyone, but that is the beauty of it, if you like challenges and solving puzzles, this is for you
It really helps train critical thinking, data analytics, decision making and problem solving skills
Not to mention you are dealing with dollar investments with actual impact or consequences
