Forums › Forums › PPC › Performance is hitting a wall – scaling spend just tanks our MER. Is it the creative or the structure? › Reply To: Performance is hitting a wall – scaling spend just tanks our MER. Is it the creative or the structure?

  • fathom53

    Guest
    March 28, 2026 at 4:03 pm

    Instead of spending $20K on two ad platforms. Look at spending all that on one platform and get better at scaling because you have enough data in one ad platform. The big reason you can not scale is because you don’t have a high enough ROAS to let you spend more. You don’t have the proper campaign set up nor stable enough results to let you scale more.