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Felt this hard. Hit the exact same MER wall around $20k/mo. The comments are right about audience saturation, but for me, the real bottleneck to reaching new buyers was creative velocity.
When you push Advantage+ harder, your winning creatives fatigue instantly. I stopped trying to hack the campaign structure and started feeding my raw product photos into a platform that auto-generates full commercial lifestyle scenes. The killer feature is I can upload a competitor’s winning ad, and it reverse-engineers the lighting and layout into a reusable template for my own products. It also auto-formats everything for Meta and Google Demand Gen (4:5, 9:16).
It occasionally hallucinates complex text overlays so I still have to clean some up, but testing 40 new visual angles a week without a photoshoot budget is what finally brought my CAC down and unlocked scale.
