Forums › Forums › PPC › Performance is hitting a wall – scaling spend just tanks our MER. Is it the creative or the structure? › Reply To: Performance is hitting a wall – scaling spend just tanks our MER. Is it the creative or the structure? Available_Cup5454 Guest March 28, 2026 at 7:04 pm Your creative is exhausting faster than your structure can compensate at that spend level new angles matter more than account restructuring right now
