Forums › Forums › PPC › Performance is hitting a wall – scaling spend just tanks our MER. Is it the creative or the structure? › Reply To: Performance is hitting a wall – scaling spend just tanks our MER. Is it the creative or the structure? ppcwithyrv Guest March 28, 2026 at 6:43 pm Thats because your not taking into account margins and LTV when you plan what products your supporting in-feed. This is why ROAS is becoming more like CTR.
