Forums › Forums › PPC › Performance is hitting a wall – scaling spend just tanks our MER. Is it the creative or the structure? › Reply To: Performance is hitting a wall – scaling spend just tanks our MER. Is it the creative or the structure? Jacked2TheTits Guest March 28, 2026 at 6:37 pm Hard to say with the info given… What’s the price point? Sales cycle? Maybe you’re measuring too early… Are you using first click capi imports or last click (default)? Is your media buying prioritized towards ROASor filling the funnel?
