-
12% CTR with zero conversions right after price reveal is pretty telling, honestly. The traffic is fine; the drop is happening at that exact moment for a reason.
€75 probably feels expensive compared to an Uber in their head, even though it’s a completely different service. The value justification needs to be right there when the price appears, not somewhere else on the page.
Reviews, trust badges, what makes you different from Uber, all of that needs to be visible at the moment they see the number.
What does the page look like right after they hit calculate?
