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Honestly, this feels like the same cycle we’ve seen for years. Every time something new shows up, people say SEO is dead, but it never actually is. What’s changing isn’t SEO disappearing, it’s how discovery works.
LLMs and “GEO” are just another layer. They still rely on content, authority, and signals that come from the web, which is basically what SEO has always been about.
So it’s less “GEO vs SEO” and more SEO evolving again. The people who adapt will win, and the rest will keep calling it dead like always.
