Reply To: Search Campaign continually spends under budget

[BlueGridMedia]

“Limited by budget” while underspending is almost always a Quality Score problem, not a budget problem. The below average landing page experience is the real culprit. With Maximize Conversions and poor QS, Google stops entering auctions because it can’t bid competitively, so the budget never gets touched. The overly aggressive negative keyword list is making it worse by shrinking eligible volume even further.

Try switching back to Maximize Clicks temporarily to get volume flowing again, and loosen the negatives enough to see what traffic actually exists. The harder conversation is with the client about the landing pages, because no bidding strategy fixes a structural QS issue on the page side.