Reply To: Search Campaign continually spends under budget

[ppcwithyrv]

If a campaign is only spending $150 in a month on a $40/day budget, it’s usually not really budget-limited, it’s being choked by too little search volume, overly restrictive negatives/keywords, low Ad Rank, or Max Conversions not having enough signal to bid into auctions.

I’d check negatives and impression share first, then test opening coverage a bit and even switching temporarily to Max Clicks or Manual CPC to confirm the campaign can actually access more inventory.