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Honestly, I’ve been there and it’s usually one of three things: your bids are too low for the auction, your keyword match types are too restrictive, or your target CPA is set too aggressively for the algorithm to find conversions. If your optimization score is high but spend is low, Google basically thinks it can’t win auctions at your current price point. Try bumping your bids by 20% for a few days just to prime the pump and see if the volume picks up. It’s not perfect, but it usually forces the system to start testing.
