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Others are mentioning other things, but I’ll take a stab at your question.
It depends on your agency. At my previous agency (marketing) and my current agency (product) if we’re between projects then we’re benched. That means we work on prof dev or internal projects. This is only temporary and lasts until we onboard a new client.
If the pipeline is dry then the company has already been laying off people and you’re likely going to get laid off instead of benched. A dry pipeline is a very bad sign.
At other agencies if there’s a gap between your last engagement and onboarding a new client, yes, you might be getting laid off as a first move.
Copywriters still have jobs, but AI is taking a big bite from that market. Do you have any authoring experience? Like authoring in SiteCore or Adobe products, that kind of authoring?
If you have that skill, then you can leverage that into a career.
Did you do content design where you found the opportunities, analyzed the competition, found the weaknesses, and then put together a content piece to target it? If so, make sure you’re highlighting that in your portfolio. That can also be leveraged into a career.
What I read about your work does not sound like SEO, it sounds like if marketing automation was manually done. With your SMS marketing work, did you report on open rates, click rates, and conversion rates? If so, get that into your portfolio and maybe look into marketing automation.
